SISTA OF JAC
On the forefront of ethical and sustainable fashion production in Australia, Selda and Yeshim are the talented duo behind label SISTA OF JAC.
Over the several years they've owned and operated SOJ, I've been proudly entrusted with a plethora of tasks including; writing the copy and descriptions of their collections Blood & Bone and Scopulum, writing press releases, assisting with photoshoots, and helping launch the newest iteration of their website.
Each collection is a curated story influenced by science or the environment, and told through colour, pattern and piping. Their most recent collection, Scopolum (pictured below) explores the acidification and bleaching of the Great Barrier Reef, and in collaboration with the Reef Restoration Foundation they released a charity tee which saw a percentage of proceeds going towards helping finance the underwater coral nurseries. How incredible, right?!